Formula Ford Festival organiser BRSCC has confirmed a new title sponsor for this year’s event in Aimshop.com, and that a drivers’ prize draw will be added to each Festival heat.
Aimshop.com’s financial support is allowing this year for the first time multi-camera, full-production, online live streaming of the famous end-of-season Brands Hatch event, which takes place on October 26 and 27. The 2019 Festival winner will also receive an additional prize of Aimshop.com hardware.
Aimshop.com provides equipment to various competitors in Formula Ford and other motorsport categories, and its range includes onboard cameras, steering wheels, data loggers and lap timers.
“It’s really exciting,” BRSCC chairman Peter Day told FF1600website. “I personally am a user of an Aim system, their systems are really really great for improving driver performance, and getting them onboard to help us has been a really really great win for BRSCC and all Formula Ford racers.
“They [Aimshop.com] want to be aligned with BRSCC, they want to aligned with drivers who are making a career of motor racing or very serious hobby drivers where they can embrace the Aim technology and take it into other categories all the way through.”
“We’ve always been involved in Formula Ford supplying all of the equipment,” added Aimshop.com’s James Mulley, “so our EVO4S, our GS-Dash and our Formula Wheel, they’re all really popular items that Formula Ford cars use and have done for years.
“Also our Smarty camera which overlays a lot of footage, takes the data from the EVO4. [It] is really good for teaching the drivers. The BRSCC, we’re a sponsor on their website, so it was quite an easy choice and hopefully a productive choice to sponsor the Festival.
“We haven’t released what we’re going to give out as a prize as of yet. We want it to be quite special, so we’re having a little think about it. [It] might include some of the new stuff that we’re bringing out.”
It also is planned that the hardware will be presented to the Festival winner on the podium. “That may change but as far as I’m aware that’s what’s happening,” Mulley said.
While in another addition to the 2019 Festival later this month there will be a drivers’ prize draw in each of the three heats. All drivers will be entered into their relevant draw and one fortunate driver in each heat will be selected at random to receive a prize.
In heat one the prize draw winner will receive a Headtec crash helmet, in heat two they will get a Wiz Wheels set of Formula Ford wheels, and in heat three the winner gets a £500 Raceparts voucher. This follows from a similar feature in BRSCC’s ClubSport Trophy mini-endurance race this year.
“We looked into this and thought ‘is it just the winner who is always going to walk away with the prize?’,” Daly explained. “And we thought ‘why don’t we open this up? If you entered the race give everybody a reasonable chance.’
“We’ll have a list of numbers, each driver is allocated a number, their signing-on number on the sheet, and we will draw it out and hey presto someone’s going to walk out the briefing with a smile on their face!”
These prizes are in addition to this year’s highest-placed teenager in the Festival getting a British Formula 4 Scholarship Assessment Day place in November, with a chance to compete for a 2020 F4 seat £35,000 prize package.